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creative direction

& design

pr packaging design



OUAI

PR mailer conceptualized and designed for the latest extension of the St. Barts scent, now available in Hair Oil.

 

Inspired by the luxurious, coastal vibe of St. Barts,

the box was designed to be an interactive mailer that

invited influencers and celebrities to shuck an oyster shell—

inside, instead of a pearl, they discovered our brand new tropical scented Hair Oil.

 

The tactile and engaging nature of the mailer made it an

instant hit on social media, with posts from influencers and celebrities alike, showcasing their experience and delight.

pr packaging design



OUAI

Limited-edition PR mailer conceptualized and designed for OUAI Anti-Dandruff Shampoo.

 

Launched in December 2022, this mailer was centered around campaign tagline "F*ck Off, Flakes" and showcases an unconventional snowflake box shape with elevated unboxing moment features. 

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pr packaging design



OUAI

PR mailer conceptualized and designed for

St. Barts Scalp and Body Scrub re-launch.

 

This limited-edition seashell shaped box featured items such as a OUAI Silk Scarf, a Seashell Anklet and St. Bart's Scalp & Body Scrub for your next get-a OUAI.

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key art

Cari & Jamele

From the politics of culture to the culture of politics and the business of sport to the sport of business, Cari and Jemele are outspoken and entertaining as they go in-depth on issues that are weighing on their minds. 

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Refinery29

Mad Chatter

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VICE

VICE Voices

Marketing campaign assets for VICE and Refinery29 that encouraged passionate, insightful readers to join and lend a hand

to better understand our audience.

From what they love, what they don't

love, and everything in between.

digital media assets

Refinery29 + VICE

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social asset

TWO BUNCH PALMS

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social asset

TWO BUNCH PALMS

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An annual initiative between VICE Media Group and The National Urban League to provide Black-owned businesses with pro-bono media campaigns, creative marketing services, and mentorship opportunities.

3-d experiential

Murad

Concept and design done for Murad's 30th Anniversary Wellness tour. Traveling from LA, to San Francisco and San Diego, guests got to learn beauty tips and engage in relaxing and fun activities inside the Murad Wellness Vault. 

Design Work for NVE Experience Agency 

digital media assets

Black+

3-d experiential

Pinterest

Concept and design done for Pinterest CES takeover in Las Vegas. Showcasing the brands 5 Dimensions of Inspiration we were able to transform Scarpetta Restaurant into a future forward space that inspired guests to stop interrupting and start inspiring.

Design Work for NVE Experience Agency 

3-d experiential

Postmates

Concept and design done for Postmates

pop-up restaurant in Miami and LA serving free dinner exclusively for it's unlimited members who forgot to make plans. Whether they were the sucker who forgot to make Valentine's Day plans or if they think love is for losers, Postmates Love Sucks / Love Rocks dinner catered to all guests.

Design Work for NVE Experience Agency 

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